Privacy Policy for Lux Windows and Doors

Effective Date: June 2, 2025

At Lux Windows and Doors, we are committed to protecting the privacy of our customers and website visitors. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with us, whether through our website (which is built on WordPress), in person, or via other communication channels.

1. Information We Collect

We may collect various types of information, including:

• Personal Identification Information: Name, address, email address, phone number, and other contact details when you inquire about our products, request a quote, place an order, or subscribe to our newsletter.
• Property Information: Details about your home or property relevant to window and door installations (e.g., measurements, photos of existing windows/doors) provided during consultations or project planning.
• Financial Information: Payment details (e.g., credit card information) for processing orders. This information is typically processed by secure third-party payment processors, and we do not store sensitive financial data on our servers.
• Website Usage Data: Information about how you interact with our website, such as IP address, browser type, pages visited, time spent on pages, and referring URLs. This is collected through cookies and similar tracking technologies, including those implemented via Google Analytics and managed through Google Tag Manager (see Section 4).
• Communication Data: Records of your correspondence with us, including emails, phone calls, and chat messages.

2. How We Use Your Information

We use the collected information for the following purposes:

• To Provide Products and Services: To process your inquiries, provide quotes, fulfill orders, schedule installations, and deliver customer support.
• To Communicate with You: To respond to your questions, send updates about your orders, and provide information about our products and services.
• For Marketing and Promotions: To send you promotional materials, newsletters, and special offers that may be of interest to you (you can opt-out at any time).
• To Improve Our Services: To understand how our website is used (leveraging insights from Google Analytics), analyze customer preferences, and enhance our product offerings and customer experience.
• For Legal and Security Purposes: To comply with legal obligations, enforce our terms and conditions, and protect the security and integrity of our business.

3. Disclosure of Your Information

We may share your information with third parties in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our business, such as payment processors, installation teams, delivery services, and marketing platforms. These providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
• Analytics Providers: We use Google Analytics to understand website traffic and user behavior. Data shared with Google Analytics is anonymized where possible and used to generate statistical reports. Google’s use of this data is governed by the Google Analytics Terms of Service and Google’s Privacy Policy.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

4. Cookies and Tracking Technologies

Our website, built on WordPress, uses “cookies” and similar tracking technologies to enhance your Browse experience and collect information about how you use our site. These technologies, including those implemented via Google Tag Manager, help us to understand website traffic, deliver relevant content, and remember your preferences.

• Cookies: Small data files stored on your device by your web browser. Some are essential for the website to function, while others help us with analytics and marketing.
• Google Analytics: This service uses cookies to collect anonymous information about your website usage, such as the pages you visit, the time spent on the site, and the referring website. We use this information to analyze website performance and improve our services.
• Google Tag Manager (GTM): GTM is a tag management system that allows us to quickly and easily update tracking codes and related code fragments (tags) on our website. It does not collect personal data itself but facilitates the deployment of tags, including those for Google Analytics and potentially other third-party services.

Managing Cookies: You have control over cookies. Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, please note that some website features may not function properly without cookies. For detailed instructions on managing cookies, refer to your browser’s help documentation.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights (GDPR Compliance)

As a business operating in the UK and serving customers in the UK and potentially the EU, we comply with the General Data Protection Regulation (GDPR). Depending on your location, you may have the following rights regarding your personal information:

• Right of Access: The right to request a copy of the personal information we hold about you.
• Right to Rectification: The right to request that we correct any inaccurate or incomplete information.
• Right to Erasure (‘Right to be Forgotten’): The right to request the deletion of your personal information under certain circumstances.
• Right to Restriction of Processing: The right to request that we restrict the processing of your personal information in certain situations.
• Right to Data Portability: The right to receive your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
• Right to Object: The right to object to the processing of your personal information, particularly for direct marketing purposes.
• Right to Withdraw Consent: The right to withdraw your consent at any time where we rely on your consent to process your information.
• Right to Lodge a Complaint: The right to lodge a complaint with a supervisory authority (e.g., the Information Commissioner’s Office (ICO) in the UK) if you believe your privacy rights have been violated.

To exercise any of these rights, please contact us using the details provided below.

7. Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to information collected by Lux Windows and Doors. We are not responsible for the privacy practices or content of third-party websites.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any revised policy on this page and update the “Effective Date” at the top. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Lux Windows and Doors